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10 lessons available
BLUE-L1-001
A business is an asset when it generates cash flow that exceeds its operating costs. This lesson introduces business ownership as the third major asset class alongside real estate and paper assets, and establishes why financial competency in business is essential to building lasting wealth.
BLUE-L1-002
A business model defines how a business creates value for customers and captures a portion of that value as revenue. This lesson covers the primary business model types, how each generates income, and how to evaluate which model fits a given business concept.
BLUE-L1-003
More businesses fail from cash flow problems than from a lack of profit. This lesson explains the difference between profit and cash flow, how to read a basic cash flow statement, and why managing cash timing is a core business competency.
BLUE-L1-004
Profit margin measures how efficiently a business converts revenue into profit. This lesson covers the three core margin metrics — gross, operating, and net — explains what drives them, and establishes why margin management is more important than revenue growth for sustainable businesses.
BLUE-L1-005
Key performance indicators (KPIs) are the measurements that tell a business owner whether the business is on track. This lesson establishes the framework for selecting, tracking, and acting on the right KPIs — and explains why measuring activity without acting on results is meaningless.
BLUE-L1-006
Pricing is the single most powerful lever in business finance. A 10% price increase on a 30% gross margin product doubles profit. This lesson covers the primary pricing strategies, how to set prices that support profitability, and the most common pricing mistakes that destroy margin.
BLUE-L1-007
Every new customer costs money to acquire. Understanding the relationship between customer acquisition cost and customer lifetime value determines whether a business can grow profitably. This lesson covers the economics of customer acquisition and the foundational marketing channels that drive sustainable growth.
BLUE-L1-008
A business that depends on the owner's knowledge and presence to function is not a business — it is a job. This lesson covers the principles of business operations, how to document and systematize processes, and how operational efficiency directly improves financial performance.
BLUE-L1-009
Every business faces risks that can interrupt revenue, increase costs, or destroy the enterprise entirely. This lesson identifies the primary categories of business risk, explains how to evaluate each, and establishes the financial practices that make a business resilient enough to survive setbacks and continue building wealth.
BLUE-L1-010
Business competency is built through disciplined practice, not theory alone. This final Level 1 lesson integrates the concepts from all previous lessons into a personal business competency framework — the foundation you will continue to build across all five levels of the BLUE track.