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ORANGELevel 1

1What Is Sales, Really?2Sales vs. Marketing: Two Different Jobs 3The Customer's Problem Is the Whole Game 4The Sales Funnel: From Stranger to Customer 5What Makes a Value Proposition Work 6Why Marketing Without Sales Fails (and Sales Without Marketing Fails Too)7Needs vs. Wants: What People Actually Buy 8The Psychology of a Buying Decision 9Cold Outreach: Starting the Conversation 10Building an Elevator Pitch That Works 11Handling 'No' as Data, Not Defeat 12Building Ethical Urgency 13The 'Equal Opportunity' Social Proof Technique 14Follow-Up Cadence: Staying in Touch Without Being Annoying 15Brand vs. Product: What People Actually Remember 16Defining Your Target Audience 17Organic vs. Paid Reach 18Content Marketing Basics 19Word-of-Mouth as a Growth Engine 20Marketing on a Zero Budget 21Building Trust in a Sales Conversation 22Common Objections and How to Hear Them 23The 'Why Now' Question 24Price Anchoring Basics 25Scarcity vs. Manipulation: Where's the Line?26Reading Buying Signals 27Negotiation Fundamentals 28Win-Win Framing 29In-Person vs. Digital Sales 30Social Media as a Sales Channel 31Email as a Sales Tool 32The CRM Concept (Even a Spreadsheet Counts)33Tracking a Pipeline 34Measuring Conversion 35A/B Testing Basics 36Building a Simple Sales Script 37Role-Playing Rejection 38The 'Yes Ladder' Technique 39Closing Techniques: Soft vs. Hard Close 40Post-Sale Relationship: Retention Beats Acquisition 41The Referral Ask 42Case Study Application: Pivoting When the Original Plan Falls Through 43Building a Repeatable Sales System 44Sales as a Transferable Life Skill 45Reading a Room: Adjusting Your Approach in Real Time 46When to Walk Away From a Sale 47Partnerships and Cross-Promotion 48Handling a Prospect Who Went Silent 49Designing a Mini Sales Campaign 50Capstone: Pulling Sales and Marketing Together

Curriculum/Sales & Marketing/Level 1/Brand vs. Product: What People Actually Remember

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