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ORANGE-L1-018 — "Content Marketing Basics" | Edunancial | Edunancial

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ORANGELevel 1

1"What Is Sales, Really?"2"Sales vs. Marketing: Two Different Jobs"3"The Customer's Problem Is the Whole Game"4"The Sales Funnel: From Stranger to Customer"5"What Makes a Value Proposition Work"6"Why Marketing Without Sales Fails (and Sales Without Marketing Fails Too)"7"Needs vs. Wants: What People Actually Buy"8"The Psychology of a Buying Decision"9"Cold Outreach: Starting the Conversation"10"Building an Elevator Pitch That Works"11"Handling 'No' as Data, Not Defeat"12"Building Ethical Urgency"13"The 'Equal Opportunity' Social Proof Technique"14"Follow-Up Cadence: Staying in Touch Without Being Annoying"15"Brand vs. Product: What People Actually Remember"16"Defining Your Target Audience"17"Organic vs. Paid Reach"18"Content Marketing Basics"19"Word-of-Mouth as a Growth Engine"20"Marketing on a Zero Budget"21"Building Trust in a Sales Conversation"22"Common Objections and How to Hear Them"23"The 'Why Now' Question"24"Price Anchoring Basics"25"Scarcity vs. Manipulation: Where's the Line?"26"Reading Buying Signals"27"Negotiation Fundamentals"28"Win-Win Framing"29"In-Person vs. Digital Sales"30"Social Media as a Sales Channel"31"Email as a Sales Tool"32"The CRM Concept (Even a Spreadsheet Counts)"33"Tracking a Pipeline"34"Measuring Conversion"35"A/B Testing Basics"36"Building a Simple Sales Script"37"Role-Playing Rejection"38"The 'Yes Ladder' Technique"39"Closing Techniques: Soft vs. Hard Close"40"Post-Sale Relationship: Retention Beats Acquisition"41"The Referral Ask"42"Case Study Application: Pivoting When the Original Plan Falls Through"43"Building a Repeatable Sales System"44"Sales as a Transferable Life Skill"45"Reading a Room: Adjusting Your Approach in Real Time"46"When to Walk Away From a Sale"47"Partnerships and Cross-Promotion"48"Handling a Prospect Who Went Silent"49"Designing a Mini Sales Campaign"50"Capstone: Pulling Sales and Marketing Together"

Curriculum/Sales & Marketing/Level 1/"Content Marketing Basics"

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